Post by gakaren on May 16, 2015 9:11:04 GMT -5
As seed and chemical maker Monsanto Co. (MON.N) woos Swiss agrochemicals firm Syngenta (SYNN.VX), Monsanto also is trying to win over consumers in key international markets, rolling out social media and marketing campaigns.
U.S.-based Monsanto said it has recently launched interactive consumer-oriented websites in China, France, India, Argentina and Brazil, in addition to a lead site launched for U.S. consumers late last year.
Buying Syngenta, which has rejected a $45 billion takeover bid from Monsanto, would extend the St. Louis-based company's geographic reach as well as giving it added diversity in seeds and agrochemicals.
The "discover Monsanto" campaign encourages consumers to "be part of the conversation," ask questions and learn about the company's genetically engineered seeds and its key herbicide products. A corresponding television advertising campaign, underway since November, declares that to Monsanto "food is more than just a meal, it's love."
U.S.-based Monsanto said it has recently launched interactive consumer-oriented websites in China, France, India, Argentina and Brazil, in addition to a lead site launched for U.S. consumers late last year.
Buying Syngenta, which has rejected a $45 billion takeover bid from Monsanto, would extend the St. Louis-based company's geographic reach as well as giving it added diversity in seeds and agrochemicals.
The "discover Monsanto" campaign encourages consumers to "be part of the conversation," ask questions and learn about the company's genetically engineered seeds and its key herbicide products. A corresponding television advertising campaign, underway since November, declares that to Monsanto "food is more than just a meal, it's love."
finance.yahoo.com/news/woos-syngenta-monsanto-mounts-campaign-182313575.html
"Food is more than a meal, it's love".....only means that Monsanto loves money & power/control! (puke)
