Post by gakaren on Mar 18, 2015 10:00:46 GMT -5
Gene-modifying agribusinesses like Monsanto have a trust problem. Consumers don't trust them. But that's only half the story. The bigger problem is these companies don't trust consumers.
Food technology was a major theme at this week's big SXSW Interactive Festival in Austin. Numerous small upstarts showed off ways to "disrupt" Big Agriculture, as well as the grocery and restaurant industries.
The entrenched players apparently felt compelled to fight back. They didn't do it very well.
General Electric (GE), perhaps unaware that Austin folks know good BBQ better than most, built a gleaming "BBQ Research Center" compound. From what I saw, most attendees snubbed GE's free food for local BBQ trucks across the street.
Food technology was a major theme at this week's big SXSW Interactive Festival in Austin. Numerous small upstarts showed off ways to "disrupt" Big Agriculture, as well as the grocery and restaurant industries.
The entrenched players apparently felt compelled to fight back. They didn't do it very well.
General Electric (GE), perhaps unaware that Austin folks know good BBQ better than most, built a gleaming "BBQ Research Center" compound. From what I saw, most attendees snubbed GE's free food for local BBQ trucks across the street.
www.newsmax.com/Finance/PatrickWatson/GMO-Monsanto-consumer-website/2015/03/18/id/630835/
